Yesterday's photo in this series showed Santa Claus with a serious public relations problem: A scared little kid who clearly wasn't happy about sitting on Santa's lap. That's a major issue for someone whose job is spreading the joy of the season.
But it looks like this Santa was up to the job. There's no record of what he said or did to calm the kid's fears, but whatever he did, it was exactly the right thing. The kid's faith in Saint Nick clearly has been restored.
The photo was shot by Frank Scherschel for Life magazine in 1946.
(Note: This entry was originally posted to Drye Goods on December 16, 2009.)
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