A lost art form

During a trip home last week to Stanly County, North Carolina, I came across these reminders of the days when soft drink advertisements covered the walls of many stores.

The first sign with the demonic-looking Coca-Cola mascot is on the side of the building that housed the Cornwallis Service Station just outside Carthage, North Carolina. Someone has sprayed grafitti on the sign, so I don't know if the Coke mascot's demonic eyes were done by the original artist or the vandal.

The other signs are all in Salisbury, North Carolina.

When I was growing up, Coca-Cola was usually referred to as "Co-Cola." This Co-Cola sign is on the back of what was once a grain and provisions store near the train station in downtown Salisbury. It's been a long, long time since the soft drink was sold for five cents a bottle.

This sign is so well-preserved that I'm thinking it may have been restored not too long ago. It's on one side of another downtown building that once housed the W.A. Roseman Grocery, Grain and Feed Store.

Here's the reason I think the Coke sign was restored. This is the other side of W.A. Roseman Grocery building. It's an advertisement for Cheerwine, a cherry-flavored soft drink that is bottled in Salisbury and sold mostly in the piedmont of North Carolina. As you can see, the Cheerwine sign shows its age.

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